The Concept: Taking Philadelphia’s Greek Culinary Tragedy and Spinning it into a Modern Romance.
Philly is finally getting the authentic Greek food it deserves. From amateur food carts to sub-par takeout, Philadelphia has been suffering from a yiro problem of epic proportions—a Greek tragedy sweeping the streets of the city. Recognizing the dire need for a hero to rescue the reputation of Greek cuisine and give the people an authentic yiro they can truly fall in love with, we decided to bring the tastes and flavors we grew up with to our hometown. It always bothered us that yiro sandwiches in Philadelphia never tasted like the ones we ate as kids. So, we decided to do something about it, and created a menu that is unique, customizable, and stays true to our roots.
Our go-to menu item is, without-a-doubt, the yiro. The iconic sandwich starts with the highest-quality meat, slow roasted in authentic Greek spices on a cone-shaped rotisserie, and finishes by being carefully sliced into generous portions. Your custom yiro will come equipped with all the delicious toppings of your choice, wrapped inside a fluffy pita for a hearty meal that pays tribute to our Greek heritage. You’ll also find amazing dishes like homemade spanakopita, sweet fried puffs called loukoumades (make sure you add Nutella!), and flaky baklava—all at affordable prices. Everything about Yiro Yiro is fresh. From the name, which means ‘round and round,’ a tip to our rotisserie style of cooking (also its the proper way to pronounce the sandwich… NO GYROS UP IN HERE!); to our simple, innovative menu; to our modern interior; to the feeling you get when you visit. Step inside and you can almost smell the Mediterranean Sea, transporting you to a land where the beaches are beautiful, the people are friendly, and the food is always deliciously homemade.